Did you know? An average consumer takes only 50 milliseconds to form an opinion!
Statistically, human beings are highly visual creatures who process visual information almost instantly. Moreover, 90 percent of all information that we perceive and transmit to our brains is visual.
As the saying goes, a picture is worth a thousand words. Imagery through graphic design is a perfect fit, not only for capturing consumer attention but also for retaining the same to increase the recall value of your brand.
But the question of the hour is, how can you leverage graphic design as a tool for optimizing consumer experience?
1. Demystify your user:
As contemporary entrepreneurs, designers, and marketers, we tend to view the world from rose-tinted glasses that project our beliefs on others around us. The result is a distorted image and understanding of users' needs, preferences, and behaviors, influenced by individualistic thought procedures.
We believe in demystifying the users of our graphics through a conscious bias-aware statistical analysis of relevant quantitative and qualitative data in order to gain an accurate view of the ideal buyer personas.
2. Correlating personas to actionable data
Before creating sample layouts, it is imperative to correlate buyer personas, especially their needs and wants, with the product/service offered by your brand.
This helps your creative team establish the essential content to be included in the copy, together with a priority order of the parts to be highlighted.
3. The functionality precedence
Irrespective of the format of your design; functionality and legibility are a primary concern. However, between our emphasis on aesthetics, outlooks, and deadlines, we tend to lose sight of the primary purpose of the deliverable.
This culminates animations, statics, and videographic content that may be appealing to our eyes but doesn't cater to the palette and needs of the target audience, rendering the entire process alongside your precious hours and dollars a moot point.
4. Aesthetic appeals:
With only 50 milliseconds to form an impression on the user, the graphics need to be impactful and relevant to the user, as well as your branding/product goals.
The wrong color palette, such as a neon pink tone for advertising a medical service or microscopic fonts for a product that caters to individuals belonging to a 60+ bracket, can cost your company dearly.
To conclude, a consistent user-oriented approach with a branding and content-compatible aesthetic layout is a prerequisite for converting visitors into leads.
Our team at Plethora follows the above process religiously alongside, catering to all things marketing. We help your brand leverage the latest trends to maximize your client roster.
Reach out to us today at connect@plethorait.com to brainstorm your brand’s marketing goals.
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